Hi there!

In my last month's of emails, I talked all about ways to make your content more helpful after the infamous HCU. Missed it? You can read those emails HERE. (They're now updated for those that couldn't access them before!)

I realize many of us are just waiting for Google to finish this month's updates..but one thing that will not change is the idea of topic clusters.

Building topic clusters using keyword research involves finding those primary topics aka "pillar content" and related subtopics "cluster content" based on any relevant or semantically related keywords.

"Structuring your content in the right clusters helps you establish authority on that subject. It shows Google and your site visitors that you have lots of knowledge on that topic. When you do this right, your content clusters will be a strong basis for your content SEO and help your rankings." -Yoast​

Not only that but it will help users find and engage in your content better!

*Use this opportunity to find keywords opportunities that are not just recipe driven!

*Here's a brief example of a main topic "Vegan" with clusters organized beneath it.

1. Vegan Lifestyle and Sustainability:
   • Tips for Transitioning to a Vegan Lifestyle
   • Sustainable Food Choices
   • Cruelty-Free Beauty and Fashion
   • Vegan Travel and Dining Guides
   • Environmental Impact of Animal Agriculture
2. Vegan Cooking Challenges and Solutions:
   • Overcoming Common Vegan Cooking Mistakes
   • Dealing with Picky Eaters
   • Vegan Cooking for Families and Kids
   • Cooking on a Budget
   • Veganizing Classic Recipes
   • Finding Vegan Alternatives for Non-Vegan Ingredients
3. Ingredient Spotlights:
   • Versatile Tofu
   • Ancient Grains
   • Nuts and Seeds
   • Plant-Based Dairy Alternatives
4. Cooking Techniques and Tips:
   • Vegan Baking Secrets
   • Perfectly Crispy Tofu
   • Creative Uses for Aquafaba
   • Baking Without Eggs
   • Creamy Vegan Sauces
   • Homemade Vegan Cheese

Take advantage of these tools to do some of the work for you:

1. Use ChatGPT - to do the heavy lifitng.
2. Use Keysearch (or any other paid keyword tool you have) to pull keywords.
3. Use Topically - to get a visual

In the next email, I will show you how I do this quickly!

Smile and stay motivated!! :)

💐PS- I will be having a SPRING SALE next week! Keep an eye out for my email!

-Aleka

You can sign up for Clariti, HERE (affiliate link!)

Coupon Codes:

Link Whisper: Use my affiliate link with the code: AlekaShunk15 for $15 OFF!

Keysearch: For 20% off, use my affiliate link and enter the coupon code: KSDISC (*This may not work for those outside the US)

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